Offer valid from 26/11/2020 - 29/11/2020 on products marked "Black Friday" excluding Surf and Skate products and technical accessories, Gift Cards, and third-party brands. Surf, Snow and Skate technical good deals included. Offer cannot be used in conjunction with any other offers. Offer valid in participating stores and at www.roxy.com, www.dcshoes.com. Get the offer with code BLACKFRIDAY, must be added to basket at checkout. Other exclusions may apply.
This is a story about friends, adventure and life in General.
In 1994, Bryan Fox’s dad bought a 1975 GMC Vandura. Its name? General. Its purpose? Family surf/skate/snow missions from Baja to Baker. General served the Foxes on countless good trips before the kids reached adulthood and they gave the van to a friend in Mexico.
Fast forward a few decades and Bryan was given the chance to own General. Within a day, he was on a flight. Within months, he was kicking off a new trip in General. The next several weeks were spent surfing, fishing, hunting, split boarding and meeting people. They shared old stories. They created new ones. They lived a simple life and they focused on the things that really matter.
“This project is about putting yourself in situations where you can’t think about bills or look at your phone,” says Bryan. “And that never-ending quest for the meditative feeling of adventure.”.
1 ColourDKK 769,00Black Friday
1 ColourDKK 699,00Black Friday
2 ColoursDKK 199,00DKK 99,50Black Friday
5 ColoursDKK 649,00DKK 324,50Black Friday
1 ColourDKK 269,00DKK 134,50Black Friday